Small Business Marketing Strategy
Marketing is a complex science with many facets. One key factor in preventing growth in SME’s that sell to industrial and commercial markets, is the inappropriate image and messages in their promotional material. Their small business marketing strategy does not focus on their benefits and values.
The problem is the message. The content in the promotion is often inward looking, providing potential customers with information about the supplier and the features of the product/service.
There is no recognition of the need to sell benefits and values to the potential customer. This lack of recognition means that many SME’s do not really understand how to sell their product/services and the outcome creates what is termed the “ho hum syndrome” in the buyer and a no-sale result.
Potential customers do need to be assured that the supplier can meet technical requirements as a first step but it is never the major reason they buy from a specific supplier. Tactical Marketing creates a considered approach for an SME to develop an appropriate marketing mix to achieve growth. The BBL Group offers Tactical Marketing assistance in two modes:
Group Program
Subsidised by the Victorian Government, 10 companies participate in a number of group workshops and one-on-one sessions to identify their key benefits and values and develop effective pieces of marketing material.
Individual Program
The content of the program is similar to the group program with more focus on a wider range of marketing materials.
Contact us for a no-cost review of your current marketing material, or to learn more about the Tactical Marketing Programs.
Home | Site Map | Site Policies | Contact Us
BBL Group Pty Ltd
Level 2, 19 Prospect St
P.O. Box 614, Box Hill
Melbourne, Australia, 3128
Tel 61-3-9499-8899
|
